Banjo Blog

Category: Marketing

The Tangible, Grounding, and Intimate Experience of Brand Marketing with Magazines

It is no secret that the world is and has been undergoing a process of digitalization. But all is not as straightforward as we might be tempted to assume. The Association of American Publishers found that of the total consumer publications revenue for the month of August 2019 ($661.2 million), paper book formats made up […]

The Personal Nature of Marketing in Print

I’m sixteen years old. My sister walks into the kitchen and dumps the mail on the table while I’m sitting at the island counter. A brightly-colored catalog peeps out from underneath a pile of white envelopes. Image from Athleta's "The Power of She" campaign (PRNewsFoto/Athleta) I snag it by the corner and drag it out. […]

Why Print Should Be Part of Your Marketing Mix

Print not only continues to be a valuable, viable marketing method for brands eager to make their mark: it’s a campaign must-have for success in a fragmented digital media landscape with increasingly attention-deficit audiences.

The Key to Direct Mail and Print Marketing ROI: Relevance

Meaningful connection has long been a core driving force behind marketing. However, where that connection often used to end at the moment of purchase, relevant communication is becoming the law of the land—a meaningful exchange that provides value to the buyer as much as profit to the seller—before and after the purchase. Digital marketing tactics […]

Why Direct Mail and Print Marketing are More Essential Than Ever

Your customers and prospective customers are being bombarded with marketing. Carefully considering the channels and tactics you use is critical.

How Neuromarketing is Being Used to Show the Positive ROI of Combining Print and Digital Marketing

Consumers’ “willingness to pay” is significantly higher when media is delivered across both digital and physical channels rather than a single channel.

The Slow (but Inevitable?) Decline of Digital Marketing

If you are a digital marketer, there are reasons to be worried. But if you use print, direct mail, and other physical marketing tactics, there’s reason to be optimistic.