Meaningful connection has long been a core driving force behind marketing. However, where that connection often used to end at the moment of purchase, relevant communication is becoming the law of the land—a meaningful exchange that provides value to the buyer as much as profit to the seller—before and after the purchase. Digital marketing tactics […]
Your customers and prospective customers are being bombarded with marketing. Carefully considering the channels and tactics you use is critical.
Consumers’ “willingness to pay” is significantly higher when media is delivered across both digital and physical channels rather than a single channel.
If you are a digital marketer, there are reasons to be worried. But if you use print, direct mail, and other physical marketing tactics, there’s reason to be optimistic.