It is no secret that the world is and has been undergoing a process of digitalization. But all is not as straightforward as we might be tempted to assume. The Association of American Publishers found that of the total consumer publications revenue for the month of August 2019 ($661.2 million), paper book formats made up […]
I’m sixteen years old. My sister walks into the kitchen and dumps the mail on the table while I’m sitting at the island counter. A brightly-colored catalog peeps out from underneath a pile of white envelopes. Image from Athleta's "The Power of She" campaign (PRNewsFoto/Athleta) I snag it by the corner and drag it out. […]
Print not only continues to be a valuable, viable marketing method for brands eager to make their mark: it’s a campaign must-have for success in a fragmented digital media landscape with increasingly attention-deficit audiences.
Meaningful connection has long been a core driving force behind marketing. However, where that connection often used to end at the moment of purchase, relevant communication is becoming the law of the land—a meaningful exchange that provides value to the buyer as much as profit to the seller—before and after the purchase. Digital marketing tactics […]
Your customers and prospective customers are being bombarded with marketing. Carefully considering the channels and tactics you use is critical.
Consumers’ “willingness to pay” is significantly higher when media is delivered across both digital and physical channels rather than a single channel.
If you are a digital marketer, there are reasons to be worried. But if you use print, direct mail, and other physical marketing tactics, there’s reason to be optimistic.