Banjo Blog

Tag: print marketing

Why Direct Mail and Print Marketing are More Essential Than Ever

Your customers and prospective customers are being bombarded with marketing. Carefully considering the channels and tactics you use is critical.

Automated Direct Mail: Relevant. Targeted. Effective.

Print marketing can be targeted at the individual, highly relevant to their interaction with your brand and, generate significant positive marketing ROI.

How Neuromarketing is Being Used to Show the Positive ROI of Combining Print and Digital Marketing

Consumers’ “willingness to pay” is significantly higher when media is delivered across both digital and physical channels rather than a single channel.

The Slow (but Inevitable?) Decline of Digital Marketing

If you are a digital marketer, there are reasons to be worried. But if you use print, direct mail, and other physical marketing tactics, there’s reason to be optimistic.