Your customers and prospective customers are being bombarded with marketing. Carefully considering the channels and tactics you use is critical.
Tag: print marketing
Print marketing can be targeted at the individual, highly relevant to their interaction with your brand and, generate significant positive marketing ROI.
Consumers’ “willingness to pay” is significantly higher when media is delivered across both digital and physical channels rather than a single channel.
If you are a digital marketer, there are reasons to be worried. But if you use print, direct mail, and other physical marketing tactics, there’s reason to be optimistic.